Wednesday, December 7, 2011

"I’m Running For Political Office And I Approve This Message"

There are three rules that apply to political advertising for Federal candidates.
The commercial spot must (1) Identify the candidate who is being featured; (2) state that the candidate has approved the message; and (3) identity the payor. To make sure that all of the television viewers are very clear on these requirements, television stations must examine every political spot. 

The candidate must be in full view in no less than 80% of the full television screen or an identifiable photograph with the candidate’s voice. The identity of the payor must be legible, visible on at least four percent of the screen and run for a minimum of four seconds.

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